As healthcare providers, you know that a digital front door is essential to modern healthcare practices. A digital front door allows patients to access care and services more easily and securely, providing a convenient and safe way to interact with healthcare providers. However, the success of this technology depends on healthcare providers’ ability to increase its usage.
In this blog post, we’ll discuss five tips to help healthcare providers do just that. With these tips, you can maximize the impact of your digital front door and provide patients with the best possible care.

1) Keep It Simple  One of the most important aspects of implementing a successful digital front-door strategy in your healthcare practice is to keep it simple. This means creating an easy-to-use patient portal that is intuitive and user-friendly. Healthcare access is a crucial element of patient engagement, and patients are more likely to engage with your digital front door if it is easy for them to use.

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When designing your digital front door, consider the patient experience and their journey within the healthcare industry. What do they need to do when accessing your healthcare services? How can you make it easier for them to access the care they need? By keeping the design of your digital front door simple and intuitive, you can improve patient access and increase patient engagement with your healthcare organization.By keeping your digital front door simple and accessible, you can transform the patient experience and improve patient access to healthcare services. This is crucial in today’s digital transformation era of healthcare, where patient access and engagement are more important than ever.

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So, take the time to develop a digital front door strategy that is easy to use and intuitive for your patients. You will see the benefits of increased patient engagement and better healthcare outcomes for your organization.

2) Promote It On Your Website  

One of the best places to promote your digital front door is on your healthcare practice’s website. This is the virtual representation of your practice and serves as the primary point of contact between you and your patients.Make sure to highlight the benefits of your digital front door strategy and patient portal. Emphasize that your healthcare organization values digital transformation and is committed to using the latest technology to improve the healthcare journey for your patients.

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Include a clear call-to-action (CTA) on your website, such as a button or banner, encouraging patients to sign up for your patient portal. Make sure the CTA is visible and placed prominently on your website so that it can be easily noticed by your visitors. Additionally, provide easy-to-follow instructions for patients to create their accounts and log in to your portal.Lastly, ensure that your website is optimized for search engines by incorporating relevant keywords related to the digital front door, healthcare provider organizations, healthcare journey, patient experience, and patient engagement. This will increase the visibility of your healthcare practice and make it easier for potential patients to find you and sign up for your digital front-door services.

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By promoting your digital front door strategy on your website, you can increase healthcare access and patient engagement, leading to a more efficient and satisfying healthcare experience for both patients and healthcare providers.

3) Promote It Via Email Marketing And Digital Education  

Once you’ve implemented a digital front-door strategy for your healthcare organization, it’s important to promote it to your patients. One of the most effective ways to do this is through email marketing and digital education. By leveraging your patient database, you can send targeted messages to specific segments of your patient population.Start by creating a catchy subject line that highlights the benefits of using your digital front door, such as “Simplify Your Healthcare Journey with Our Patient Portal”. In the body of your email, include a brief overview of your portal’s features and how it can improve the patient experience. Consider adding visual aids, like screenshots or videos, to make the information more digestible.

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Another way to promote your digital front door is through digital education. This could include creating a series of blog posts or social media content that highlights the benefits of using patient intake technologies or the healthcare services that your organization offers. By providing educational content, you can help patients understand the value of using your digital front door, and motivate them to engage with it more often.

Ultimately, the key to success with email marketing and digital education is to be consistent and strategic. Keep your patients informed of any updates or improvements to your digital front door, and regularly provide educational content that adds value to their healthcare journey.

By doing so, you can increase patient engagement and satisfaction while positioning your organization as a leader in the digital transformation of the healthcare industry.

4) Train Your Patients in person  

While promoting your digital front door is a crucial step towards increasing its usage, it is important to remember that not all patients are comfortable using new technologies. This is why in-person training is an essential step in your digital front-door strategy.By training your patients in person, you can provide them with a personalized experience tailored to their needs. You can demonstrate how to use your patient portal and explain the benefits of using it in a way that resonates with each patient.

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In-person training sessions can be held in your waiting room, exam rooms, or even via video conference. Whatever the method, the key is to ensure your patients feel comfortable and confident in their ability to use your digital front door.

In-person training will not only improve patient engagement and satisfaction but also save time for healthcare providers and staff by reducing the need for phone calls and paperwork.

Overall, implementing patient training as part of your digital front-door strategy is an essential step to improving the healthcare experience for both patients and providers. It’s a win-win situation that will benefit all stakeholders in the healthcare industry.

5) Use SEO and PPC to Advertise your portal
In today’s digital age, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising have become vital tools for any healthcare provider looking to increase their online visibility and attract more patients. When it comes to promoting your digital front-door strategy, incorporating SEO and PPC techniques can be extremely effective.

SEO involves optimizing your website and its content to appear higher in search engine rankings for specific keywords. By targeting relevant keywords and phrases related to your healthcare services, patient intake technologies, and digital front door strategy, you can ensure that your website appears at the top of search results when potential patients are looking for healthcare providers in your area.PPC advertising, on the other hand, involves paying to display targeted ads in search results and on social media platforms. By utilizing PPC advertising, you can increase visibility for your patient portal and other digital front-door initiatives, driving traffic to your website and improving patient engagement.

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To ensure your SEO and PPC campaigns are effective, it is important to understand your target audience and what keywords and phrases they are searching for when looking for healthcare services. Consider working with an experienced healthcare marketing agency that can help you develop an effective SEO and PPC strategy that meets the unique needs of your healthcare organization.

By using SEO and PPC to promote your digital front door, you can increase patient access, improve the patient experience, and drive engagement with your healthcare services. With the right digital transformation and healthcare journey, you can stay ahead of the competition in an ever-changing healthcare industry.

Train Your Staff  One of the most important things you can do to increase the usage of your healthcare digital front door is to train your staff on how to use it effectively. Your staff members are the face of your healthcare practice, and play a key role in driving patient engagement and the adoption of your digital front-door strategy.

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To start, make sure your staff members are familiar with the key features and benefits of your patient portal or other digital access points. Provide training and resources to help them understand how patients can use these tools to manage their healthcare journey and access important healthcare services.Make sure your staff members understand how the digital front door fits into your overall patient experience strategy and how it can help streamline patient intake, communication, and care coordination.

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In addition, encourage your staff to actively promote the digital front door to patients during their visits or when they call to schedule appointments. Train your staff to ask patients if they have registered for the portal, and offer assistance in getting set up if needed. You can also provide staff members with promotional materials or talking points to use when discussing the digital front door with patients.

By investing in staff training and education, you can create a culture of digital transformation within your healthcare organization, where the digital front door is seen as a critical tool for improving patient access, engagement, and outcomes. With the right training and support, your staff members can help drive the adoption and usage of your digital front door, ensuring that patients have a seamless and convenient experience every step of the way.

Use Social Media To Raise Awareness  

Social media has become a crucial tool in today’s digital transformation era for healthcare organizations and provider organizations. Utilizing social media platforms like Facebook, Twitter, LinkedIn, and Instagram can help you spread the word about your digital front-door strategy to a wider audience and encourage patient engagement.Firstly, ensure your social media handles showcase your digital front door strategy, such as your patient portal or patient intake technologies. Next, regularly post educational content and updates about your healthcare services, healthcare providers, and patient experience to keep your audience engaged.

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You can also run targeted social media campaigns using specific hashtags related to healthcare access or patient journey to raise awareness and increase visibility. In addition, you can share positive patient reviews and feedback on social media to build trust and attract new patients.

Finally, social media platforms also provide an opportunity to connect with patients directly, engage with them and respond to their queries and feedback in real time, creating a sense of community and boosting patient satisfaction. In today’s healthcare industry, social media is an essential tool for raising awareness about your digital front-door strategies and building a strong patient-provider relationship.

Final Thoughts  

In summary, increasing usage of your healthcare digital front door is crucial in today’s technological age. By keeping it simple, promoting it on your website and through email marketing and digital education, training your patients in person, using SEO and PPC advertising, and using social media to raise awareness, you can encourage patients to take advantage of your digital tools.

It’s important to note that not all patients are tech-savvy, so make sure to train your staff on how to use and promote your digital front door. By doing so, they can help patients understand how it works and the benefits it provides.

Overall, using healthcare digital front doors is essential for health systems to stay competitive and provide better patient care. By following thesesteps you can increase patient engagement, improve patient outcomes, and create a more efficient and effective health system.

So, what are you waiting for? Start promoting your digital front door and reap the benefits of a more patient-centered and connected health system.

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